Small business SEO blog posting
Many small businesses think blogging is too time consuming and provides little benefits and I can certainly understand where they are coming from. The problem of writing a 300 to 500 word past every day or week can often fill business owners with dread. It may be hard work but regular blog posting can be very effective at driving new customers and helping your overall small business SEO.
Tips to get your small business blogging like a SEO master
Target longer tailed keywords. There is very little point using your blog post to target short tailed, highly competitive keywords. By doing this you are likely to end up just repeating the same words and content day after day for little or no results. Target longer tailed keywords that are more likely to convert. Here is a good example of this using a local plumber. Rather that writing a post that will target the word “plumber” write one on boiler breakdowns and how calling a local plumber can be more cost effective than using a national firm. By doing this you will be able to target many keywords and it will be easier to write.
Relevant linking for SEO
As a small local business owner you probably know many other small business men and women in related trades. So when optimising your blog post for SEO place a link to their website within your blog. This will help your potential customer by making easy to find the related businesses they need and is good SEO practice. A good example of this would be a link to a local painter and decorator in a post about burst pipes.
There is still a lot of debate about how many internal links you should use in a blog post. My recommendation would be to use no more than 2 or 3 per post. Use 1 link back to a page you are targeting on your website, and the other 1 or 2 to other relevant blog posts or pages. This will keep customers on your site without it looking like you have linked every other word.
Optimise your images
Adding an image can really make your blog post stand out, but remember that Google can’t see your image and relies on you telling it what the image is about. Always use a full and well written description in the alt tag as well as a title to give more information to your customer.